If you haven’t heard the buzz around ChatGPT being the next big thing in AI, you must have been living under a rock for the last few months!
Clients have been asking us how they can incorporate AI tools [including ChatGPT] into their marketing strategy and how to leverage them to maximise productivity. So to help, we’ve put together a handy summary below.
As business owners, our clients know producing high-quality content is an essential part of their marketing strategy.
However, creating fresh, engaging and informative content that resonates with their target audience can be a time-consuming and challenging task [check out our previous blog with 5 tips on how to create and curate content relevant to your brand and your audience here].
Fortunately, with the advent of advanced technologies, businesses can now leverage AI-powered content generation tools like ChatGPT to streamline their content creation process and maximise their marketing efforts.
What is ChatGPT?
ChatGPT uses AI to understand and generate human-like responses to questions you ask or requests you give. By leveraging the power of this AI tool, businesses can produce high-quality, unique, and engaging content to help them reach and connect with their target audience.
Some of the benefits of using ChatGPT to help produce content
Time + cost savings
One of the most significant advantages of using ChatGPT to generate content is it can save businesses a lot of time and money. Writing high-quality content can be a time-consuming and expensive process, especially for businesses with limited budgets and resources. With ChatGPT, businesses can automate their content creation process and produce high-quality content within a matter of minutes.
Increased content variety
ChatGPT can help businesses produce a variety of content types including blog posts, social media updates, email newsletters, and more. This means that businesses can diversify their content portfolio and engage with their target audience across different channels.
Improved SEO
ChatGPT can also help businesses improve their Search Engine Optimisation [SEO] efforts by generating keyword-rich content that can rank higher in search engine results. By producing high-quality and optimised content, businesses can increase their visibility, attract more traffic to their website, and improve their search engine rankings. This in turn, can help businesses generate more leads, increase their conversions and grow their business.
Some of the cons of using AI/ ChatGPT
ChatGPT is designed to generate human-like responses that are accurate, informative, and engaging. But unfortunately, it’s not 100% accurate. The information needs to be taken with a grain of salt and double-checked by a human.
It isn’t going to nail your tone of voice or help your audience form a personal connection with your brand.
Will Google penalise me for using AI in content?
The answer is no. So long as you do it right. When AI copywriting started taking off, Google made it clear that the use of AI was a big no-no, but they’ve had a recent change of heart. Now the ‘appropriate use of AI or automation’ is not against their guidelines but they don’t want you to use spam content to try and trick the search rankings.
So it’s still important to produce accurate content that demonstrates authority and expertise while establishing your brand as a trustworthy source.
Tips for using Google-friendly AI-generated content
- Use it as a research tool [only]
- Make sure you edit anything an AI tool writes for you and put it into your own tone of voice/branding
- Make it clear who the author of the work is
Remember to tell a great story + be yourself
While there’s no doubt ChatGPT and other AI-powered content-generating tools have some great benefits, they can’t replace a human. So go nuts using the AI tools to research and brainstorm, but keep in mind fact-checking and creativity is still required.
Remember the most authentic and engaging content is often the one that tells a story.
Storytelling breathes life into your brand, helping your audience form a personal connection. And no AI tool can do that for you… yet!
Disclaimer: No humans were harmed in the making of this blog, but the ChatGPT tool was definitely used to conduct research and save time!
Need some help?
If you need help with your content strategy or brand positioning, get in touch with the businessDEPOT marketing team at marketing@businessdepot.com.au or give them a buzz on 1300BDEPOT!
